noun

• (accounting) The value of a business entity not directly attributable to its tangible assets and liabilities, deriving from factors such as consumer loyalty to the brand.
• (business) A concept used to refer to the ability of an individual or business to exert influence within a community, club, market or another type of group, without having to resort to the use of an asset (such as money or property), either directly or by the creation of a lien.
• (business, trade unionism) The willingness of a worker to perform activities not strictly within the scope of the employment contract and not just work to rule.
  "As Denning MR said in Secretary of State for Employment v ASLEF (No. 2) (1972): 'a man is not bound to do more for his employer than his contract requires. He can withdraw his goodwill if he pleases.'"
• (countable, also capitalized, Canada, US) A thrift shop.