noun

• (also figurative) Something that tempts or attracts, especially one with a promise of reward or pleasure.
  "How many have with a smile made small account Of Beauty and her lures"
• (fishing) An artificial bait attached to a fishing line to attract fish.
• (falconry) A bunch of feathers attached to a line, used in falconry to recall the hawk.
  "My Faulcon now is ſharpe and paſſing emptie, / And til ſhe ſtoope ſhe muſt not be full gorg'd, / For then ſhe never lookes upon her lure."

verb

• (transitive) To attract by temptation, appeal, or guile.
  "It had been sixteen years since the BBC’s Grace Wyndham Goldie wrote her internal memo about luring him back to make sociological/scientific TV programmes. Now a second note had circulated, from the science department, proposing that he should present the Corporation’s next educative megaseries."
• (transitive) To attract fish with a lure.
• (transitive, falconry) To recall a hawk with a lure.

noun

• (music) Alternative form of lur.