noun

• (art, crime) The process of determining whether artwork is real or fake, and, if fake, determining when and by whom it was created.
  "To professionals in the world of art, reattribution is not necessarily pejorative, even though it is often perceived that way by the general public. Reattribution can upgrade a work as well as downgrade it."
• (psychotherapy) A therapeutic technique in which the client is encouraged to consider possible alternate causes for events.
  "Reattribution does not focus on the facts themselves but rather tests whether the explanations based on the facts are accurate. Reattribution simply asks, “What is another explanation?” (A. T. Beck et al., 1985)."
• (marketing) A change of attribution for a target (usually a customer or user) that was previously active.